Anne Marie | The Iconic Asian
Anne Marie is “The Iconic Asian” — a Dubai and Singapore - based entrepreneur, content creator, PR & marketing professional, and founder of The Iconic Softlife, and The Iconic Visual Studio.Through her creative and marketing ventures, Anne Marie works with brands, hotels, restaurants, and lifestyle businesses on social media campaigns, digital marketing, paid advertising, PR, brand storytelling, and content creation. Her work spans campaign strategy and creative direction through to producing engaging visual content designed for platforms such as Instagram and TikTok.With a particular focus on hospitality, travel, wellness, and lifestyle, she collaborates with hotels, resorts, restaurants, and experience-led brands to create compelling content and digital campaigns that showcase their spaces, services, and stories to a modern, globally minded audience.Alongside her professional work, Anne Marie shares her own world of sophisticated living, travel, wellness, self-care, personal growth, and beautifully curated experiences — with a passion for Pilates, aerial yoga, chess, holistic living, and visual storytelling.Based in Dubai and connected to a growing network across Singapore, Asia, and beyond, Anne Marie brings together creativity, marketing strategy, visual storytelling, and lifestyle media to build meaningful connections between people, brands, and exceptional experiences.
THE ICONIC SOFTLIFE
The Iconic Softlife is a hospitality, lifestyle and creative ecosystem built around five pillars: Media, Social Media Management, Creators, Travel and Events.Through The Iconic Softlife, she features exceptional hotels, restaurants, villas, destinations and lifestyle brands through TIS Media; helps businesses build their digital presence through social media management, content and marketing campaigns; connects brands with creative talent through the TIS Creators Club; creates intimate travel and networking experiences through the TIS Travel Club; and brings people together through curated dinners, gatherings and events.At its core, The Iconic Softlife brings together brands, creators, hospitality and community — creating opportunities for businesses to be seen, creators to connect, and people to experience the world beautifully.THE ICONIC SOFTLIFEThe Iconic Softlife is a hospitality, lifestyle and creative ecosystem built around five pillars: Media, Social Media Management, Creators, Travel and Events.Through The Iconic Softlife, she features exceptional hotels, restaurants, villas, destinations and lifestyle brands through TIS Media; helps businesses build their digital presence through social media management, content and marketing campaigns; connects brands with creative talent through the TIS Creators Club; creates intimate travel and networking experiences through the TIS Travel Club; and brings people together through curated dinners, gatherings and events.At its core, The Iconic Softlife brings together brands, creators, hospitality and community — creating opportunities for businesses to be seen, creators to connect, and people to experience the world beautifully.
THE ICONIC VISUAL STUDIO
The Iconic Visual Studio is her personal creative hobby dedicated to photography, videography and drone storytelling — capturing places, people and experiences from her own visual perspective.